Travel and Tourism Degree and Certificate Options

Enrollment in an accredited school or college can help you find your way to an exciting career. There are different opportunities available to help prepare for numerous professions inside the field of travel and tourism. Studies can be completed at various levels to allow for the training to meet your individual needs and goals. Enrollment options will vary by educational training program, but will help you to enter the same careers. By learning more about travel and tourism degree and certificate options, you can begin training for the career of your dreams.


Different higher education programs offer training in travel and tourism to help prepare you for an exciting career. Studies can be completed at the certificate, associate, bachelor, and master degree levels. Coursework and training can vary but will typically require up to one year for certificate programs. Associate degree programs can take two years to complete. Bachelor degrees will require four years of training, and master degree programs will take an additional two years of study. Training can be completed in order to carry out tasks assisting travelers with reservations, cruises, and much more. You can start by enrolling in a program and discovering the available careers.


There are many different career choices available for you to choose from when looking to become a professional in his field. accredited studies will help you obtain the information that is needed to work in a variety of places. You can look forward to entering the workforce as a professional:

Travel Clerk
Travel and Tourism Manager
Travel Agents
Travel Coordinators
…and many other related hospitality professions.

Opportunities for employment include working in hotels, property management companies, reservation departments, and various other businesses. By enrolling in an accredited educational training program you can prepare for the career of your dreams by studying various subjects.


Training will cover a variety of topics that are related to the level of education being pursued as well as the desired career. You can expect to learn hospitality, accounting, travel destinations, and many other courses related to the field. With an accredited training center you can study bookkeeping, reservation systems, sales techniques, transportation, and more. Training will cover different topics to allow you the chance to receive the quality education that you deserve. Start the path to a new career and find a program that fits your needs and goals.

Loyalty Programs in Travel and Hospitality Sector and Key Role of E-CRM

The travel sector offers quite a few loyalty programs – some of which are quite well-known, and successful as well. Within this sector, the sub-vertical that definitively takes the lead in loyalty program adoption and innovation is the Airlines sector.

Airlines were among the first businesses to introduce loyalty programs to their customers. Frequent-flyer programs date back to early 1980s when American Airlines started the now iconic American Advantage (AAdvantage) program. Through the Sabre computer reservations system, American Airlines had amassed a database of around 150,000 of its best customers.


The Star Alliance Network is a partnership where frequent flyers can accumulate and redeem miles on the following airlines: United Airlines; Lufthansa; Air Canada; SAS; British Midland; Varig; ANA; Singapore Airlines; Austrian Airlines; Thai Airways; Air New Zealand; and Mexicana.

VARIG’s Smiles Program is the most popular frequent flyer loyalty program in Latin America. With Smiles, passengers can earn miles on every VARIG flight, as well as regional, domestic and international flights on Rio Sul, Nordeste, Pluna, South African Airways, Spanair, Alitalia and participating airlines of the Star Alliance. Miles earned can be exchanged for free tickets, upgrades and other benefits.

US Airways offers its members greater privileges through additional offers by its Dividend Miles program on travel on US Airways and its partners. The features differ for its three membership types – Silver Preferred, Gold Preferred and Chairman’s Preferred.


In the days of inception, the hospitality industry offered loyalty programs together with the travel industry. With time, as the airlines stated their own Frequent Flier Programs, the hospitality industry launched independent frequent guest programs as well. Holiday Inn was amongst the first to launch its own loyalty program, in January 1983 followed by Marriott with its Honored Guest Awards program in the same year.


The recent launch of “Any hotel, Any where” card by the InterContinental Hotels Group (IHG), the world’s largest and most global hotel company, is one of the best initiatives in the context of new age loyalty programs in the hospitality industry. IHG has recently added a new feature to its customer loyalty program: Priority Club Rewards.

Starwood Preferred Guest is another of the best loyalty programs in the Industry. The program made headlines when it launched in 1999 with a breakthrough policy of no blackout dates and no capacity controls, meaning members can redeem free nights anytime, anywhere.

Park Hospitality, part of Minneapolis-based Carlson Hospitality Worldwide, consists of Park Plaza and Park Inn hotels in North America. The hospitality group primarily offers services to a range of guests in suburban and leisure destinations. Park Rewards, part of the Gold Points Rewards guest loyalty program, is based on a point system awarding 10 points for each U.S. dollar spent on accommodations at Park Plaza and Park Inn hotels in North America.

Radisson Hotels and Resorts’ channel-based Relationship Building Loyalty Program, called ‘Look To Book’, has been very successful as well. Radisson is the only hotel company to offer a patented on-line loyalty program for travel agents, which allows them to automatically earn points towards valuable merchandise and incentive awards in return for booking Radisson hotels.

Hyatt offers a global loyalty program – Hyatt Gold Passport. Hyatt Gold passport offers features like earning points towards free nights with no blackout dates, selecting in-hotel services and special offers, beginning with the very first stay. The benefits offered are based on the type of membership the guest holds. The three memberships offered by Hyatt Gold Passport are Gold, Platinum and Silver, based on the frequency/ number of visits.

Hospitality industry in developing economies such as in India are not left behind either The Welcom Award program recognises the needs of a business traveller and through its strategic alliances with travel partners, endeavors to build rewarding relationships.


While the consumer awareness of loyalty programs as well as the business priority accorded to them are both growing in tandem, the effectiveness of such programs, and the consequent ROI that a business generates out of them continue to be significant challenges. Here below are a few key areas that deserve focused attention of enterprises that are implementing or running such programs:

“7 out of 10 loyalty card owners own more than one loyalty card,” avers a recent Frost & Sullivan research. The problem out of this rampant loyalty card and loyalty program proliferation, researchers say, is that surprisingly few consumers know which hotels are covered by their frequent-stay cards, thereby missing out on earning hundreds, even thousands, of points. Blame it on poor communication by the companies or the sheer numbers of brands, say the experts.

Traditionally, customer relationship management focus in hospitality has always began and ended in one phrase: “customer satisfaction.” The presumption is very simple: Customers will appreciate good service so much that they would not go to your competitor. In other words: Customer satisfaction plus quality of services equals customer loyalty.

The truth is that customer satisfaction does not always equal customer loyalty.

Research shows:
• 40% of satisfied customers switch hotels without hesitation (Forum Corp.)
• 65% to 85% of customers who choose a new hotel claim to be satisfied and very satisfied with the
former one (Harvard Business Review)
• 85% of customers claim to be satisfied, yet willing to switch to other hotels (University of Texas).

These are compelling numbers, clearly indicating that even for the best-of-class service provider hotels there is a crying need for focused and ongoing relationship building and relationship deepening exercises with their key clientele.

Electronic customer relationship management (e-CRM), in the context of the exploding Internet distribution and marketing in hospitality, is a business strategy supported by Web technologies allowing hoteliers to engage customers in strong, personalized and mutually beneficial interactive relationships, increase conversions and sell more efficiently.

This means that almost every time an Internet user lands on a hotel Web site a branding interaction occurs, thereby creating either an opportunity, or a threat, for the hotel. This branding interaction can be positive (brandbuilding) or negative (brand-eroding).

A. Customer Knowledge

Knowing your Web site visitors is an extremely important consideration when conceptualizing and designing your hotel Web site and your e-CRM strategy.

The 2004 RUSH Report shows:

• 56% of all visitors on hotel branded Web sites are leisure travelers and 32% are business travelers. Approximately 3% of hotel Web site visitors are involved in meeting or event planning.
• 34% of all visitors on hotel branded Web sites seek information about the hotel, while 30% of the visitors come to make or change a reservation.
• Business travelers look for directions and high speed Internet.
• Meeting planners look for function room floor plans and capacity charts.

The benefits:
• Identifies your most valuable customers with best lifetime value perspective (20:80 principle)
• Allows guest-centric data mining: Guest history, guest profiles, past bookings, preferences, etc.
• Enables informed decisions in real time
• Allows fast response times
• Offers real-time guest lifetime value
• Delivers business insight to executives, marketers, sales

B. Personalization
Personalizing the customer experience on the hotel Web site is a powerful conversion and retention tool. Customizing your interaction with your most valuable customers (those 20% who generate 80% of your business) will provide significant long-term rewards.
Personalization at the property level should start by:
• Identifying all “electronic touch points” with your customers (hotel guests, meeting planners, travel professionals, etc.) and creating an action plan.
• Personalize all electronic communications with your customers. Adopt a policy on how to address your guests via e-mail (first name only, Mr./Mrs. plus last name, etc.).

C. Customer Support

It is important to understand that customer service is only one aspect of e-CRM and is primarily a reactive function aiming to improve performance and efficiency, while e-CRM as a whole is a proactive long-term strategy.

Customer support in the Internet age relies on a wide range of tools and techniques. Here are some to consider:
• Web Self-Service Tools: Intelligent service channel management and natural language search engines; directing customer requests to most appropriate support information and services; FAQs; “Ask the experts” self-service chat rooms; interactive maps, directions and business locators.
• Live Service Tools: Push-to-talk functionality and real-time interaction with live agent; instant messaging and chat-room type assistance; Voice-over-Internet Protocols applications; and automation to pre-screen live support (selective approach).
• E-Mail Service Tools: Inbound e-mail management; and automated e-mail response systems capable of automating 80%-90% of e-mail volume with 98% accuracy, dramatically improving service and reducing support staff by up to 40%.

Save Big On Your London Trip By Proper Planning And Research

If you are a true adventurer at heart, you will want to plan and organize yourself the family trip to London you are thinking of. If you do not have time or do not know how to use the mouse and go online, then you will have to rely on your travel agent. Unfortunately, in such case your choices will be limited to what the agent will arrange for you. He or she may give you some brochures or can give you some London travel tips, especially if they went to London themselves.

But you and your family members will have much more fun if you try to prepare DIY vacations in London. In most cases it will cost you less and you will have double the fun – both during the preparations for the trip and when you actually get there.

It is important that you involve in planning and preparations all members of the family that will go with you – especially the teenagers! They will feel important, they may provide you with interesting input and the whole planning task will be a very useful educational job for them.

Most importantly, you will know what the expectations are learning about them will help avoid future disappointments and quarrels when you come to London. Such as about where to go and how to get there – e.g., going to one more museum or to do window shopping at Stella McCartney’s store, or whether to have a family meal at a pub or an ethnic eatery. Or other strategic issues, such as when to wake up, when leave the hotel and when to go to bed. It’s good to agree on that ahead of time and even put that in writing.

You should start the trip planning process by having a family meeting. Do brain storming to find out what the expectations about the trip are. Put in writing all of the ideas for the best London trip you would like to have. Start a London trip planning binder or folder and bring it to that meeting. You may already have some pictures and articles downloaded from the Internet and brochures from local travel agents.

By the way, I guarantee you that in the future you will appreciate having your stuff neatly gathered in that binder. It will be convenient and time saving and you will have quick and easy access to everything related to your London trip. You may even take the whole folder or at least part of it with you – to London.

Now, another smart move is to split the planning and research between family members – e.g., somebody works on finding the best airfare and accommodation, the other person plans the sightseeing itinerary and another one (if applicable) works on moving around the city and finding best shopping and dining. By doing that you will get everybody involved and excited during much longer period than the week you will be spending in London.

What is the best way to conduct your online research to prepare your London trip? Most of the people would go to Google and rely on that most popular search engine. It is true that you can be just fine by using it and its other popular products – like Google Earth. Some people say they do not have to travel to the UK; they can visit every corner of London with the powerful Google Earth program! Another excellent Google product you will find useful is Google pictures – it will help you easily recognize the London landmarks when you land there.

But I would like to suggest that you also use another search engine for your London trip research and planning. It is called Clusty – [] – and it uses clusters – a bit different technology and presentation of search results. I found it very useful and convenient and use it a lot.

While doing your online research, use a methodical approach – create a folder in your Favorites, you can call it “London Trip” or something like that. Divide it into a number of sub-folders (e.g., Flights, Hotels, Museums, Castles, Entertainment, Dining, etc.) and save your most interesting findings accordingly.

The other good idea is to print the most important things and keep them in the trip folder for easy access.

Those are some of the most important planning tips that will make planning of your family trip much easier. If you use them, you will be well organized and as a result, you will save time and possibly money too – it will be easier for you to find great flight and hotel deals. Moreover, by making your preparations in such a methodical way, you will have all the bases covered and instead of unpleasant surprises, you will have a lot of fun when you finally get to London.